Opinion

Do you HAVE to design a persona for for your voice app?

Do you HAVE to design a persona for for your voice app? 1920 1080 Kane Simms

When creating a voice app, such as an Alexa skill or Google Assistant action, do you always need to design a brand persona? Sonic branding and sound design are having…

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Voice strategy: short and long term planning

Voice strategy: short and long term planning 1800 1200 Kane Simms

 When it comes to creating a voice strategy, you need a short term plan and a long term plan. These are the words of Amazon Alexa’s Chief Evangelist, Dave…

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What’s missing in voice today? And is Facebook trying to solve it?

What’s missing in voice today? And is Facebook trying to solve it? 1800 1200 Kane Simms

I was over the moon to have been quoted in a Forbes article about Facebook’s voice assistant and thought it would be helpful to share the full context of what…

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4 ways to take your voice strategy to the next level

4 ways to take your voice strategy to the next level 1800 1200 Kane Simms

Since starting VUX World in February 2018, things in the voice assistant industry have changed. At the last MUXL London Meet-up, Design for Voice, I presented 4 things that have…

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The most noble startup ever?

The most noble startup ever? 1800 1200 Kane Simms

 Kane 0:03 Happy Monday. For those of you in the UK on bank holiday. And for those of you that aren’t in the UK, happy Monday anyway. I want…

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Make voice core to what you do, not an add-on

Make voice core to what you do, not an add-on 1800 1200 Kane Simms

 Online, you’ve been able to get away with doing the bare minimum. For years hotels just had a website with pictures, you had to call to book a room.…

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Generation V

Generation V 1800 1200 Kane Simms

<span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span> I don’t think we appreciate the significance of kids born today. I’m calling them Generation V. The voice natives.…

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The REAL reasons why voice will be HUGE for brands

The REAL reasons why voice will be HUGE for brands 1800 1200 Kane Simms

 Let’s take a close look at the real reasons why voice will be huge for brands. 

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