Introducing ‘VTA’: Voice-to-Action

Introducing the VTA: Voice-to-Action which is the same as a call-to-action, only one that is served and acted on in a voice first environment.

Siri’s biggest threat? App-le.

Is the visual and industrial design culture at Apple hindering Siri? Is Siri actually an assistant or a voice interface? Will Siri ever reach its potential?

It’s our job

Is discoverability the main issue with voice assistant adoption? Or does it run deeper than that? And who’s job is it? Amazon’s? Google’s? Or yours?

Voice strategy: short and long term planning

 When it comes to creating a voice strategy, you need a short term plan and a long term plan. These are the words of Amazon Alexa’s Chief Evangelist, Dave…