Industry analysis from the expert's experts. VUX WORLD INSIGHTS.
conversation design with Jon Bloom of Google
Should you create a brand persona? Really? 1800 1200 VUX World

Should you create a brand persona? Really?

For those of you who’ve listened to the podcast, you’ll know that I’m a complete advocate for sonic branding and sound design. Episodes with Joel…

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Spotify is working on a voice assistant
Spotify’s voice assistant will streamline user interactions 1080 870 VUX World

Spotify’s voice assistant will streamline user interactions

Spotify is releasing a voice assistant into its app and the result will be an example of voice and screens working together to make user…

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Alternative voice assistants to Alexa and Google Assistant 1800 1200 VUX World

Alternative voice assistants to Alexa and Google Assistant

 I’m in Amsterdam today with JP and Jen who are over there looking rather nonchalant not joining me on the escalator, but in Amsterdam…

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voice search is real and google is concerned website hero image
Voice search is real and Google is concerned 1800 1200 VUX World

Voice search is real and Google is concerned

Voice search is happening. And Google is under threat. Not short term threat but long term threat. There’s a new search provider in town and…

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International VUX design best practice workshop 1920 1080 VUX World

International VUX design best practice workshop

 If you’re looking to create voice applications for Alexa and Google Assistant, check out this run through of VUX design best practice from across…

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Amazon Alexa Super Bowl ad 2020 1800 1200 VUX World

Amazon Alexa Super Bowl ad 2020

Transcript: Amazon have released a preview of its Super Bowl advert and it was aired on The Ellen Degeneres Show. DeGeneres? I think it’s DeGeneres.…

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When can we advertise on Alexa? 1800 1200 VUX World

When can we advertise on Alexa?

“When will we see advertising on Alexa?” If you’re thinking this, you’re missing the point.

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Don’t sleep on Bixby 1800 1200 VUX World

Don’t sleep on Bixby

Samsung has a twenty percent market share in smartphones. Obviously, we know that lots of people have Samsung smartphones.

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It’s about NLP, not voice 1800 1200 VUX World

It’s about NLP, not voice

 Last week, I was featured in a SoundHound article and was asked about my predictions for voice in 2020. The more you think about…

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VUX design 2.0 1800 1200 VUX World

VUX design 2.0

Voice assistants should change how they interact with users based on how you interact with them and the context you’re in. For example: 🎧 If…

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Top use cases for smart speakers revealed 1800 1200 VUX World

Top use cases for smart speakers revealed

 We’ve seen a lot of these studies delving into what people are actually using their voice assistants for. They’re useful to check whether anything…

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google assistant to replace google search website hero
Google Assistant: 500m active users, popular Alexa skill: 300,000 daily users 1800 1200 VUX World

Google Assistant: 500m active users, popular Alexa skill: 300,000 daily users

At Project Voice in Chattanooga, TN, we saw some light shed on just how many people are using the Google Assistant, and some updated numbers…

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