Executive insight guide
Beyond the chatbot: AI self-service for physical products
For companies that make or sell physical products, customer experience doesn’t stop at the screen. Every support interaction must bridge the digital and physical worlds, where installation errors, delays, or frustration can make or break customer trust.
Your customers lift, plug in, tighten, calibrate, and troubleshoot in the real world. And yet, too many support strategies rely on generic chatbots that can’t adapt to the challenges of tangible products.
This report shows you how to eliminate frustration, prevent downtime, and build the kind of support experience your customers can trust.

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About this report
Not all AI-powered chatbots are designed to handle the complexity of physical products. When customers install, repair, or troubleshoot products, generic chatbots that just summarise the manual aren’t enough.
This report reveals how leading manufacturers are using AI to support physical products and how you can apply the same principles to improve efficiency, safety, and satisfaction.
Inside you’ll find
- How to choose the right AI self-service approach for physical products.
- When to use the right channels and interfaces for every customer scenario.
- The value of integrating AI with your existing business systems.
- Practical checklists for physical product support.
- Examples from brands doing it at scale.