Every company that wants to explore the value of AI today is guaranteed to stumble into two major conflicts of interest:
- Technology provider conflicts
- Professional service conflicts
Because of the lack of knowledge and expertise in conversational AI technologies in enterprises, the first thing most companies do when starting their journey is search for an AI technology vendor.
They skip the part where they define their strategy, approach, roadmap, business vision and everything that contributes to the success of any digital transformation programme. They underestimate the scale, complexity and impact of artificial intelligence and rush to vendor selection.
That causes a big problem.
It’s a big problem because AI technologies are tools and should be used as tools. Your strategy should define the tools you need, not the other way around.
AI technology vendors are tool providers and have a vested interest in your continued and increasing usage of those tools.
So when you go to a tool maker in search of strategic advice, you hit a conflict of interest.
The hammer wants to search for a nail.
What you really need first is a strategy to determine the jobs that need to be done, how you should do them, and which tools you need to do them properly.
That’s what VUX World does.
Professional services conflicts
If you do go to a consultancy of some description, and have them help you put together your strategy, you’ll find they all have ulterior motives.
They all want to design, build, implement and maintain your AI services for you.
That means that everything they recommend, they recommend based on the potential upside of their next project, and based on keeping hold of your business for as long as possible.
It’s much more expensive to acquire a new customer than it is to keep hold of an existing one. Agencies and consultancies know this, and they’ll use your lack of AI experience as justification for it.
It’s not inherently wrong to outsource your automation efforts, but that decision has to be made in line with your overarching strategy.
When the strategy is defined by a company that greatly benefits from the resulting work, you have a conflict of interest.
Turkeys don’t vote for Christmas, do they?
The VUX World difference
VUX World is the only consultancy that does not suffer from these conflicts of interest.
We don’t have our own proprietary technology so we can be truly objective when it comes to our recommendations.
We don’t manage conversational AI solutions, either. When we do implement, it’s guided implementation, so that we transfer our knowledge and skills to your team. That way, you become self-sufficient. So we’re not motivated by winning more work from you. In fact, we’re motivated by the opposite; helping you be self-sufficient.
VUX is therefore the only company that exists to date that can offer you truly objective guidance on your conversational AI and CX automation strategy.
When you want to build a house, you call the architects, not the plumbers.
We’re the architects, and we’re ready to start whenever you are.