UX research

Taras Semeniuk
May 30, 2025

Designing for generative AI: The UX evolution at Prudential with Alex Shin

Designing for generative AI: The UX evolution at Prudential with Alex Shin https://vux.world/wp-content/uploads/Prudential-Alex-Shin-on-VUX-World-podcast.jpg 1280 720 Taras Semeniuk Taras Semeniuk https://secure.gravatar.com/avatar/c15c16c6f1acd7394bd4c037266674a4?s=96&d=blank&r=g May 30, 2025 May 30, 2025

In this episode, we’re joined by Alex Shin, Senior Product Designer at Prudential Financial, to talk about how UX is evolving in the age of LLMs.

Emily Uematsu Banzhaf
December 5, 2024

UX Research for Conversational AI Experiences: The Definitive Guide

UX Research for Conversational AI Experiences: The Definitive Guide https://vux.world/wp-content/uploads/UX-definitive-guide-VUX-World-scaled.jpg 2560 1508 Emily Uematsu Banzhaf Emily Uematsu Banzhaf https://secure.gravatar.com/avatar/687bacc470af13994601365306ddda17?s=96&d=blank&r=g December 5, 2024 December 10, 2024

User experience (UX) research is the process of uncovering user wants, needs, pain points, motivations, and behaviors. The goal is to create data-driven, user-centered experiences that meet user needs and…

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary

Always Enabled

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
resolution	session	This is a functionality cookie used to collect the horizontal value of the visitor screen resolution. It helps in optimizing the website view to the user.

Performance

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_111445333_1	1 minute	Set by Google to distinguish users.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
ajs_anonymous_id	never	This cookie is set by Segment.io to check the number of ew and returning visitors to the website.
CONSENT	16 years 2 months 25 days 18 hours	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
bscookie	2 years	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
__smSessionId	9 hours	No description available.
__smToken	1 year	This cookie is set by the Sumo. This cookie is used for verifying whether the user is logged in or not.
__smVID	1 month	This cookie is set by Sumo. The purpose of the cookie is not yet known.
_mailmunch_visitor_id	never	This cookie is set by MailMunch which is email collection and email marketing platform. We do not know the exact purpose of the cookie.
AnalyticsSyncHistory	1 month	No description
attribution_user_id	1 year	This cookie is set by the provider Typeform. This cookie is used for Typeform usage statistics. It is used in context with the website's pop-up questionnaires and messengering.
cookielawinfo-checkbox-functional	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
debug	never	No description available.
intercom-id-or0x2acp	8 months 26 days 1 hour	No description
intercom-session-or0x2acp	7 days	No description
li_gc	2 years	No description
li_sugr	3 months	No description available.
mailmunch_second_pageview	never	This cookie is set by MailMunch which is email collection and email marketing platform. We do not know the exact purpose of the cookie.
UserMatchHistory	1 month	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

Exclusive report: How to identify and evaluate agentic AI platforms for CX

Download now

This is default text for notification bar

Learn more

UX research

Designing for generative AI: The UX evolution at Prudential with Alex Shin

UX Research for Conversational AI Experiences: The Definitive Guide

Content

Training

Consulting

Connect