Tony Lizza, Project Manager at Apollo Matrix, shares his battle scars from working on the technical implementation of the Netflix 13 Reasons Why interactive cinema experience.
This was a voice and video experience that was deployed through the mobile web browser and was used to promote Netflix’s biggest show, 13 Reasons Why.
Dustin Coates and I talk to Tony all about the creation of the experience and the technical challenges Tony and his team faced in implementing something so bleeding-edge, including taking advantage of new APIs that allow developers to access a user’s mic and video from within a web browser on mobile and how to handle a lack of that functionality within the walled gardens of social media.
We discuss using a fallback touch-based experience, the surprising results of user testing, as well as the technical details of how to do speech to text from within a browser and plenty more.
Here’s a promo video for the experience that gives you a flavour:
13 Reasons Why – Talk to the Reasons – Netflix from Moth + Flame on Vimeo.