Articles

As you start to put together your AI strategy, you need to understand whether you’re pursuing a purposeful AI strategy or an emergent AI strategy. This will enable you to…

Prompt engineering has rapidly emerged as a crucial skill in effectively working with advanced AI models. For those with experience, refining your prompts can significantly improve AI performance and unlock…

In the world of technology, few innovations have sparked as much interest as generative AI (gen AI). This emerging technology promises to transform how businesses operate and serve their customers.…

Once you have established a solid foundation with your initial AI deployments, it’s essential to think about scaling your solutions to cover more complex and higher-impact use cases. This phase…

When evaluating AI initiatives, I see many organisations use NPS and CSAT as barometers of success. But there’s a problem with both of those metrics that make them ineffective at…

Vladimir Vuskovic, a key figure at Google in the development of AI, particularly in Google Assistant, search and contact centre applications, recently joined me on VUX World to discuss the…

In the last few months, I’ve spoken to a handful of companies that are stalled on moving forwards with their AI plans, or even putting those plans together, because they’re…

When beginning to consider how and where you can use AI within your contact centre, you’ll first need to define your strategy. Part of that will be figuring out which…

Most people might not see the connection between a college degree and the quality of the student experience. However, a study by California State University, Stanislaus, found that students increasingly…

During Unparsed 2024 we asked 10 CAI professionals to tell us what they’re working on. They come from a range of companies, from startups with a single person covering their…