Everyone’s asking whether 2020 will be the year of voice. Here’s our take on it.
It’s interesting. If you if you look back at mobile – I did a talk at an event a while back and I pulled up a load of slides, I went through the internet and I pulled up a load of slides about what we were seeing when the iPhone was released and believe it or not, in 2007, everyone was saying that 2007 is the year of mobile.
2008, people were saying that 2008 is the year of mobile.
2009, the same thing. 2010, ‘11, ‘12 and ‘13, and people are still saying the same thing that, you know, that it’s going to be the year of mobile.
But what was happening throughout all of that time is that it already was the year of more about if you are active on mobile.
It was already the year of mobile for the, the, you know, the likes of Instagram and WhatsApp and Facebook and all of those companies that were kind of born during that mobile boom.
2007 was the year for most of them.
So the year of voice is the year that you actually wake up and decide to do something about it.
I don’t know whether it’s going to be completely total worldwide massive in 2020, whether it’ll be 2021 or whatever, who knows.
I think Bill Gates said that we tend to overestimate the impact of technology in the short term but underestimate the impact and the pace of change in the long term, so it is happening and it’s underway. But whether it’s this year next year, you know, who knows what’ll actually be the point where people wake up and realize that, actually, this is this is going on and we need to do something about it.
This was taken from Kane’s appearance on the 414 Podcast. Watch the full episode here.