Today, we’re discussing why you should separate voice app content from your code and logic with Jargon founders, Milkana Brace (CEO) and Jonathan Burstein (CTO).
Where to listen
Separating content from code is a practice that not only makes it easier to manage your VUX in general, but also paves the way for internationalising your Alexa Skill or Google Assisntant Action for other countries. Jargon’s SDK does the former (separating code from content) and their transcreation services do the latter (internationalise your skill or action for other languages.
Internationalising Alexa Skills and Google Assistant Actions: the land grab
This January, Google announced that Google Assistant will be available on over 1 billion devices. Amazon report to have now sold over 100 million Echo devices. Yet, 90% of all smart speaker activity is conducted in English. That’s despite Alexa having a decent presence across Europe, Asia and South America, and Google Assistant being available globally.
Jargon’s theory: not enough people are internationalising their Alexa Skills or Google Assistant Actions. And, because there isn’t as many Skills and Actions in other languages, the prizes available for those who do transcreate their VUX are there for the taking.
In this episode, we take a deep dive into both and explain the benefits of managing content independently from code, as well as discuss the land grab available right now if you internationalise your Skill or Action. Oh, and how to do it!