Diving deep into the usage of smart speakers in-store, finding out how a voice assistant is helping with product selection and driving sales, with The Mars Agency’s Bree Glaeser and Brooke Hawkins.
If you’ve had your ear to the ground, you might have come across this example of how voice is being used to help people shop for whisky in-store. It’s called SmartAisle. It’s an interactive voice assistant that takes away the paradox of choice by guiding users through a conversation to find the right whiskey for them.
It’s a sterling example of how voice could and should be applied in-store and is proving to increase sales.
Today, we’re speaking to the team that designed it to find out about:
- The opportunities of voice in-store
- How it’s driving sales
- Design considerations for designing in-store voice assistants
- Technical challenges
- The future of voice shopping
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Where to listen
About Bree Glaeser
Bree is an innovation strategist, currently focused on helping brands prepare for a voice-first world. Bree leads the voice practice at The Mars Agency, and is a core member of the team responsible for dreaming up and bringing to life the first-of-its-kind voice assistant at brick and mortar retail, SmartAisle (SM).
Bree got into the voice and conversational commerce space via a background in design thinking and innovation. She has acted as a coach/industry expert supporting the Berkeley Entrepreneurship Program and other innovation groups in the Bay Area, to help students and professionals identify insights and ideate consumer/user-driven solutions.
About Brooke Hawkins
Brooke started her career in voice designing interactive phone calls and voice assistants for healthcare. Since then, she’s helped co-write the Intro to VUI course at CareerFoundry, designed chatbots for Fortune 500 clients at Nuance, and now works with The Mars Agency designing voice shopping experiences for brands. When she’s not designing for brands, Brooke writes about the burgeoning field of voice ethics, and is always thinking about the new ways voice interfaces are changing our lives for better or worse.
About The Mars Agency
The Mars Agency is a global marketing practice, specializing in marketing to shoppers, consumers and retailers across the ever-expanding omnicommerce environment. Mars uniquely refers to this environment as the A-to-V Commerce space, which incorporates everything from Autonomous to Voice commerce.
Mars, proud of its independence and growth-for-clients focus, operates internationally across the Americas, Europe and Asia through its network of 13 offices.