We’ve seen a lot of these studies delving into what people are actually using their voice assistants for.

They’re useful to check whether anything has changed. Whether there are any emerging use cases rising.

The first one of 2020 comes from Sunny Radio in the US.

Here’s the top 5 use cases they found from its survey of 1000 listeners:

1. To ask a random question or find out a fact.
2. Check the weather.
3. Listen to music.
4. Check the news.
5. Make calls.

The no. 1 use case is asking questions. So what happens when your customer asks a question about your brand or service?

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