We’re talking to ex-Googlers, Konstantin Samoylov and Adam Banks, about their findings from conducting research on voice assistants at Google and their approach to building world-leading UX labs.
This episode is a whirlwind of insights, practical advice and engaging anecdotes that cover the width and breadth of user research and user behaviour in the voice first and voice assistant space. It’s littered with examples of user behaviour found when researching voice at Google and peppered with guidance on how to create world-class user research spaces.
Some of the things we discuss include:
- Findings from countless voice assistant studies at Google
- Real user behaviour in the on-boarding process
- User trust of voice assistants
- What people expect from voice assistants
- User mental models when using voice assistants
- The difference between replicating your app and designing for voice
- The difference between a voice assistant and a voice interface
- The difference between user expectations and reality
- How voice assistant responses can shape people’s expectations of the full functionality of the thing
- What makes a good UX lab
- How to design a user research space
- How voice will disrupt and challenge organisational structure
- Is there a place for advertising on voice assistants?
- Mistakes people make when seeking a voice presence (Hint: starting with ‘let’s create an Alexa Skill’ rather than ‘how will
- people interact with our brand via voice?’)
- The importance (or lack of) of speed in voice user interfaces?
- How to fit voice user research into a design sprint
Plus, for those of you watching on YouTube, we have a tour of the UX Lab in a Box!
Konstantin Samoylov and Adam Banks are world-leading user researchers and research lab creators, and founders of user research consultancy firm, UX Study.
The duo left Google in 2016 after pioneering studies in virtual assistants and voice, as well as designing and creating over 50 user research labs across the globe, and managing the entirety of Google’s global user research spaces.
While working as researchers and lab builders at Google, and showing companies their research spaces, plenty of companies used to ask Konstantin and Adam whether they can recommend a company to build them a similar lab. Upon realising that company doesn’t exist, they set about creating it!
UX Study designs and builds research and design spaces for companies, provides research consultancy services and training, as well as hires and sells its signature product, UX Lab in a Box.
UX Lab in a Box
The Lab in a Box, http://ux-study.com/products/lab-in-a-box/ is an audio and video recording, mixing and broadcasting unit designed specifically to help user researchers conduct reliable, consistent and speedy studies.
It converts any space into a user research lab in minutes and helps researchers focus on the most important aspect of their role – research!
It was born after the duo, in true researcher style, conducted user research on user researchers and found that 30% of a researchers time is spent fiddling with cables, setting up studies, editing video and generally faffing around doing things that aren’t research!
Konstantin Samoylov is an award-winning user researcher. He has nearly 20 years’ experience in the field and has conducted over 1000 user research studies.
He was part of the team that pioneered voice at Google and was the first researcher to focus on voice dialogues and actions. By the time he left, just 2 years ago, most of the studies into user behaviour on voice assistants at Google were conducted by him.
It’s likely that Adam Banks has more experience in creating user research spaces than anyone else on the planet. He designed, built and managed all of Google’s user research labs globally including the newly-opened ‘Userplex’ in San Francisco.
He’s created over 50 research and design spaces across the globe for Google, and also has vast experience in conducting user research himself.