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Articles

The e-commerce fashion brand that made AI work for CX

The e-commerce fashion brand that made AI work for CX 1439 767 Kane Simms

While the promise of AI in customer experience is compelling, turning that promise into actual value takes more than plugging in a chatbot.

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8 reasons AI projects fail and 12 ways to make yours a success

8 reasons AI projects fail and 12 ways to make yours a success 1920 1080 Kane Simms

Despite the enthusiasm for AI among businesses, industry research consistently shows that 80–90% of AI pilots never make it into production. So why is that?

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How Prudential is shaping user-centred design in the age of generative AI

How Prudential is shaping user-centred design in the age of generative AI 1536 1024 Kane Simms

Explore how Prudential Financial is embracing generative AI to revolutionise user-centred design.

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AI is smart enough – so are you ready?

AI is smart enough – so are you ready? 1508 892 Taras Semeniuk

Instead of needing ever-smarter LLMs for most business processes, the real impact now comes from how we use them.

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How to chart a course to AI maturity in CX: Why it matters

How to chart a course to AI maturity in CX: Why it matters 1280 720 Kane Simms

Discover how leading organisations like Pandora are achieving AI maturity in customer experience.

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Start with your CX problem first and work backwards

Start with your CX problem first and work backwards 1920 1080 Kane Simms

Discover valuable strategies for cutting through the noise and making AI work for your specific challenges.

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How United Airlines automates 64% of special requests with AI-enabled voice guidance

How United Airlines automates 64% of special requests with AI-enabled voice guidance 1536 1024 Kane Simms

Discover how a multimodal approach improved United Airlines’ user experience. 

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Top AI trends shaping customer experience in 2025

Top AI trends shaping customer experience in 2025 1920 1080 Kane Simms

Learn what’s happening with AI in customer experience and what businesses should focus on in 2025.

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How Agentic AI gets stuff done in customer experience

How Agentic AI gets stuff done in customer experience 1920 1080 Ben McCulloch

Is the term Agentic AI new to you? Don’t worry. It seemingly became one of the most discussed terms in conversation AI overnight. Think of Agentic AI as an AI…

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7 reasons why you need a conversation designer

7 reasons why you need a conversation designer 2560 1920 Ben McCulloch

Do you know what a conversation designer does? If you do, then chances are you work in the Conversational AI industry. The rest of the world doesn’t seem to get…

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