Can design solve the biggest challenges in voice? With Mark Webster of Adobe XD

Can design solve the biggest challenges in voice? With Mark Webster of Adobe XD 1800 1200 Kane Simms

Why do all skills start with ‘Welcome to xyz’? Is an ‘assistant’ the right mental model for voice experiences? Mark Webster of Adobe XD joins us to tackle some of the biggest challenges in voice and discusses how design can play a role in solving them.

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Voice-Connected Home 2019, Cologne, Germany

Voice Connected Home conference logoThe voice revolution is already happening, and companies are trying to discover the value of the new channel to address their customers directly in their home. But how can companies reach this goal and get their brand developed, positioned and personalised in the best way?

The Voice-Connected Home 2019 conference dives into all this and more with an incredible line up of speakers from brands like Amazon Alexa, Google, Samsung, Microsoft, BBC, BMW, Vodaphone and plenty more.

Save 30% on tickets with promo code VuxVoice.

Learn the art of conversation design with the Conversational Academy online course.

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In this episode

Voice has some challenges. We’ve discussed things like the issues with discoverability and monetisation before, but most have discussed this as a platform problem. Most think that the likes of Amazon and Google should be doing more to help designers and developers get their skills and actions found and used. Today’s guest, Mark Webster, sees things differently.

With an immense design pedigree, Mark joins us to discuss how many of the problems and challenges in voice today can be solved by design. And how it’s up to the designer and developer to take control through the art of design.

We discuss the Adobe XD product and its newly found footing in the voice design space, including how it can be used to break free of the tree-based structure used by many design tools today.

Mark also highlights some interesting ways to view voice assistants, questioning whether ‘assistant’ is even the right term and whether experiences really do need to be ‘conversational’.

Prepare to have you eyes opened by one of the pioneers of voice design.

About Mark Webster

Mark Webster is Director of Product at Adobe, focusing on voice integration for Adobe XD. He is also responsible for driving product strategy for emerging technologies within XD. Mark joined Adobe through the acquisition of the company he founded, Sayspring, which offers a design and prototyping platform for voice interfaces.

Prior to Sayspring, Mark was Director of Product for Groupon, focusing on entertainment and events. He landed at Groupon after SideTour, an e-commerce marketplace for local activities he co-founded, was acquired by Groupon in September 2013. Mark started his career with a five-year stretch at the National Basketball Association, where he worked in Creative Services.


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