Sarah Andrew Wilson, Chief Content Officer at Matchbox.io, shares the secret sauce for creating the kind of Alexa skills you can build a business on.
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In this episode:
This week, we speak to Sarah about the Matchbox.io stable of skills and discuss:
- What it’s like maintaining 18 Alexa skills
- The Opearlo acquisition
- Unique advice for people and companies just getting started
- The 3-step Matchbox.io philosophy that runs through each of its Alexa skills
- Ecosystems and community and how the two drive engagement
- ISPs and how Matchbox.io is monetising Alexa skills
- How changing 1 word led to a 17% increase in conversions
- How Matchbox.io gets its skills discovered
- The potential for advertising on assistant platforms
