Sarah Andrew Wilson, Chief Content Officer at, shares the secret sauce for creating the kind of Alexa skills you can build a business on.

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In this episode:

This week, we speak to Sarah about the stable of skills and discuss:

  • What it’s like maintaining 18 Alexa skills
  • The Opearlo acquisition
  • Unique advice for people and companies just getting started
  • The 3-step philosophy that runs through each of its Alexa skills
  • Ecosystems and community and how the two drive engagement
  • ISPs and how is monetising Alexa skills
  • How changing 1 word led to a 17% increase in conversions
  • How gets its skills discovered
  • The potential for advertising on assistant platforms

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