Adva Levin joins us to share why you should design personas for your voice apps, how you can create them, as well as how to work with voice acting talent.

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Presented by Readspeaker

Readspeaker: pioneering voice technology with lifelike text to speech

Readspeaker is a pioneering voice technology company that provides lifelike Text to Speech (TTS) services.

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They’ve been in the TTS game for over 20 years and have in-depth knowledge and experience in AI and Deep Neural Networks, which they put to work in creating custom TTS voices for the world’s biggest brands.

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In this episode

Clifford Nass and Scott Brave, in their book Wired for Speech, showed that whether you want to or not, humans cannot help but form a picture in their minds about the voice they’re hearing.

Just from a voice alone, we can form an understanding of the gender, age, education, location and mood of someone, and more.

So whether you create a persona for your voice applications or not, your users will form one anyway.

So whether you create a persona for your voice applications or not, your users will form one anyway. Click To Tweet

That’s why its so important to create one, so that you can try and establish some consistency in the mind of your users.

Having a persona documented is also like a style guide for conversation designers. It helps guide writing and creates synergy on projects where many designers are needed.

Adva Levin’s company Pretzel Labs has created some of the most recognisable and award winning Alexa skills, including Kids Court. Pretzel Labs also provides consultancy, design, and end-to-end creative skill building and voice strategy for brands.


Pretzel Labs

Adva Levin and Pretzel Labs on Twitter