Sound design

Voice at VaynerMedia, situational design and sound with Claire Mitchell

Voice at VaynerMedia, situational design and sound with Claire Mitchell 1800 1200 VUX World

VaynerMedia are one of the leading global digital agencies. Director of Innovation at VaynerSmart, Claire Mitchell, joins us to share how VaynerMedia approach voice, as well as sharing some insights on situational design and sound design. read more

How your voice assistant talks is more important than what it says with Ben McCulloch

How your voice assistant talks is more important than what it says with Ben McCulloch 1800 1200 VUX World

Ben McCulloch shares his take on why intonation and emotion is imperative in creating high quality and trust-building voice experiences.

Listen on:

Apple podcasts | Spotify | YouTube | Overcast | CastBox | Spreaker | TuneIn | Breaker | Stitcher | PlayerFM | iHeartRadio

Presented by Readspeaker

Readspeaker: pioneering voice technology with lifelike text to speech

Readspeaker is a pioneering voice technology company that provides lifelike Text to Speech (TTS) services.

Whether you’re needing a TTS voice for your IVR system, voice application, automobile, robot, public service announcement system, website or anywhere else, Readspeaker have you covered.

They’ve been in the TTS game for over 20 years and have in-depth knowledge and experience in AI and Deep Neural Networks, which they put to work in creating custom TTS voices for the world’s biggest brands.

If you’re in the market for any form of TTS technology, check out Readspeaker today.


In this episode

Have you ever met someone who sounds confident? What does confidence sound like?

What about fear? Excitement? Sadness?

Believe it or not, we can detect emotion in people’s voices. We can also detect personality types. Imagine the bullish salesperson or the strict teacher or the mad scientist. You can probably imagine what these personalities sound like.

Every person has a way of speaking, even if they say the exact same words. And the exact same words can be said differently in order to change the meaning of them.

Take this famous line from the US TV hit show, Friends:

Joey stars in a terrible play, but gets given an agent’s card after his performance. Joey says “It’s an agent. Maybe they want to sign me.”

Thinking the play was terrible, Phoebe responds “Based on this play?”

Realising she’s hurting Joey’s feelings, she turns it around with a positive “Based on this play!!”

Same words, different intonation, different meaning.

The intonation and emotion in our voices also help us establish a rapport with others and build relationships.

Voice assistants, right now, don’t have the same intonation as humans do.

Now, that’s changing, of course. With things like Alexa’s newsreader voice and technologies like ReadSpeaker, Lyrebird, Resemble.ai and Voice Surfer, we’re getting closer to human fidelity.

But we’re not quite close enough, according to today’s guest, Ben McCulloch.

Ben is an audio engineer and sound designer who’s worked across TV and video creating sound scapes and putting audio to video for many years. He has extensive experience in dialogue editing and is the perfect person to shine a light on the importance of intonation and emotion in human speech.

In this episode, Ben highlights the importance of intonation and emotion in building trust with uses and in providing high quality experiences. He shares some examples of the impact this can have, guidance on when to use Text-to-Speech voices and insights on the current state of play as far as synthetic voices are concerned.

Links

Conch Design

Join Ben on LinkedIn

Watch I know that voice by Kevin Conroy, Jim Cummings, John DiMaggio and Lawrence Shapiro (Director)

The Human Voice: How This Extraordinary Instrument Reveals Essential Clues About Who We Are by Anne Karpf

Scoring voice experiences with Joel Beckerman

Barack Obama Lyrebird fake voice

How to use sonic branding in voice with Eric Seay

How to use sonic branding in voice with Eric Seay 1800 1200 VUX World

This week, we’re digging deep into how to craft compelling audio experiences in your voice app by using sonic branding and sound design, with Audio UX Co-Founder and CMO, Eric Seay. read more

Creating world-class interactive audio with Jonathan Myers and Dave Grossman

Creating world-class interactive audio with Jonathan Myers and Dave Grossman 1800 1200 VUX World

Jonathan Myers and Dave Grossman, founders of Earplay, join us to share how they create world-leading interactive stories. read more

Scoring voice experiences with Joel Beckerman

Scoring voice experiences with Joel Beckerman 1800 1200 VUX World


This week, Dustin Coates and I discuss the importance of sound design in voice experiences with the founder of Man Made Music, Joel Beckerman. read more