Scoring voice experiences with Joel Beckerman

Scoring voice experiences with Joel Beckerman 1800 1200 Kane Simms

This week, Dustin Coates and I discuss the importance of sound design in voice experiences with the founder of Man Made Music, Joel Beckerman.

Where to listen

Apple podcasts










Sound design for voice experiences

Man Made Music were voted the third most innovative company in music, behind Apple and Spotify. Its founder; author and composer, Joel Beckerman, has scored experiences for the world’s most iconic brands, including AT&T, Disney, Nissan, Mercedes, Southwest Airlines and IMAX, to name a few.

On this episode, Joel joins us to discuss:

  • The importance of scoring experiences, such as theme parks and electric cars
  • Branding opportunities within sound design
  • Sonic cues and subtlety
  • User centric sound design
  • What’s missing from most voice experiences?
  • What happens when you recreate the sound scapes for three Alexa skills?
  • Are smart speakers changing audio branding?
  • What’s involved in creating a sonic identity?
  • The importance of a brand anthem
  • How brands can get started with sonic branding for voice assistants
  • What will the future sound like?


Visit the Man Made Music website

Check out Joel’s book: The Sonic Boom: How Sound Transforms the Way We Think, Feel and Buy

Visit Joel’s website

Follow Man Made Music on Twitter

Watch all of the IMAX videos

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