How to design a voice experience for the older generation with Heidi Culbertson

How to design a voice experience for the older generation with Heidi Culbertson 1800 1200 Kane Simms

This week, Dustin Coates and I are joined by Ask Marvee founder and CEO, Heidi Culbertson, to discuss VUX design for the older generation.

Where to listen

Apple podcasts










VUI design for the elderly

10,000 people turn 65 every day in the USA and the UK has an ageing population, too. In America, the over 65s control over 70% of the country’s discretionary spending. The opportunities in providing value to the once-termed ‘silver surfers’ could be hugely profitable, and Heidi Culbertson has her finger right on the pulse.

Over the last 2 years with Ask Marvee, Heidi has trained and tested voice experiences with literally thousands of older people. Today, Heidi joins us on the show to share with you what she’s learned.

In this episode, we discuss:

  • Why voice for the older generation is so important
  • What opportunities exist in providing value to older people both on the B2C and B2B side
  • How Ask Marvee is helping the older generation’s wellbeing
  • How to segment and target this market (they’re not all the same)
  • What’s different when designing a voice experience for the elderly
  • VUI design best practice for older adults


Visit the Ask Marvee website

Follow Ask Marvee on Twitter

Follow Heidi on Twitter

Email Heidi: heidi@askmarvee.com

Watch Heidi’s talk at the Voice Summit 2018

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