Voice search

Voice search: how to measure your ‘share of voice’ with Andy Headington

Voice search: how to measure your ‘share of voice’ with Andy Headington 1800 1200 VUX World

Andy Headington, CEO, Adido joins us to share how you can measure your voice search performance on Google Assistant and Amazon Alexa. read more

Voice search is real and Google is concerned

Voice search is real and Google is concerned 1800 1200 VUX World

Voice search is happening. And Google is under threat. Not short term threat but long term threat.

There’s a new search provider in town and it’s name is Alexa. read more

Voice and the TV with TiVo’s Charles Dawes and Patrick Byrden

Voice and the TV with TiVo’s Charles Dawes and Patrick Byrden 1800 1200 VUX World

Dustin and Kane speak with Charles Dawes and Patrick Byrden of TiVo about how they’re helping users discover content through the power of voice, and the future of TV.

Listen on:

Apple podcasts | Spotify | YouTube | Overcast | CastBox | Spreaker | TuneIn | Breaker | Stitcher | PlayerFM | iHeartRadio


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In this episode

When sitting down to watch TV, 60-80% of the time, people know what they want to watch. The problem is finding that thing. Knowing where to look, what channel to check, which on demand platform to search.

Finding content on TV is hard.

And what about the 20-40% of people who have no clue what to watch? How do they find something relevant? We’ve all been down that rabbit hole of skipping through film after film, trailer after trailer on Sky or Netflix, only to get tired and give up in the end.

These are the problems TiVo are seeking to solve with its voice technology solution.

For those of you in the US, TiVo will be a household name. A verb. And, for those in Europe and beyond, chances are, you’ve heard of TiVo. What you might not know, is that TiVo power the voice capability for Samsung TVs, Sky Q, Virgin and more. So even if you haven’t interacted with the customer facing set top boxes, you may well have used its voice solution.

In this episode, we speak to Charles Dawes, Sr Director, International Marketing, and Patrick Bryden, Sr Director, Customer Solutions about how TiVo are fixing the broken content discovery model through the use of voice.

We discuss the TV landscape and the problems they seek to solve, usage of the solution and how they measure success, the technology used and architecture, personalisation and recommendations, maintenance and constant improvements, and whether the remote control is a thing of the past.

Links

Follow TiVo for Business on Twitter

Visit the TiVo for Business website

Connect with Charles on LinkedIn

Connect with Patrick on LinkedIn

How to get your Google Assistant Action discovered with John Campbell

How to get your Google Assistant Action discovered with John Campbell 1800 1200 VUX World


This week, we’re discussing the latest insights and research in voice SEO and showing you how you can get discovered on Google Assistant, with the MD of Rabbit and Pork, John Campbell. read more

All about Alpha Voice with Bryan Colligan

All about Alpha Voice with Bryan Colligan 1800 1200 VUX World

This week, we’re finding out how content creators can have their podcasts and YouTube content indexed and searchable on voice, with Bryan Colligan of Alpha Voice. read more

All about voice search with the Oracle, Dr. Pete Myers

All about voice search with the Oracle, Dr. Pete Myers 1800 1200 VUX World

Dr. Pete, Marketing Scientist at Moz, and world-leading SEO oracle, tells all about the voice search landscape, and how you can rank for searches on digital assistants like Google Assistant and Amazon Alexa.

This is a jam-packed episode with deep, deep insights, advice and guidance on all things voice search related. We’ll give you practical ways to compete to be the answer that’s read out in voice first searches, as well as some notions on the current and potential future benefit that could bring.

Voice search

There are all kinds of stats around voice search, which we’ve touched upon before.

With more people using their voice to search, how will that affect search marketers, content creators and brands?

What’s the difference between a voice search and a typed search?

Is there anything you can do to appear in voice search results?

We speak to one of the search industry’s top sources of SEO knowledge, Dr. Pete, to find out.

Getting deep into voice search

In this episode, we’re discussing the differences between voice search on mobile, voice first search on smart speakers and typed search.

We discuss the absence of search engine results pages (SERPs) in a voice first environment and increased competition for the singularity: the top spot in voice search.

We chat about the search landscape, the effect voice is having on search, changing user behaviour and expectations, new search use cases and multi modal implications, challenges and opportunities.

We get into detail about how voice search works on devices such as Google Assistant and Google Home. This includes debating Google’s knowledge graph and it’s advantages and disadvantages in a voice first context.

We look at the practicalities of serving search results via voice. This touches on the different types of search results, such as featured snippets, and how voice handles different data formats such as tables. We get into detail about the different types of featured snippets available and how each translate to work (or not work) on voice.

We discuss Dr. Pete’s work and studies in the voice first space including his piece ‘What I learned from 1,000 voice searches‘ and what he found.

We wrap up with some practical tips that you can use right now to start preparing for the influx of voice searches that’ll be hitting the air waves soon and help you start to rank in a voice first environment.

Our Guest

Dr Pete Myers, the SEO oracle featuring on VUX world to discuss voice searchDr. Pete Myers (a.k.a Dr. Pete a.k.a. the Oracle) is the Marketing Scientist at Moz, the SEO giant and search industry leader.

Dr. Pete has been an influential search marketer since 2012 and has spent years studying Google’s search algorithm, advising clients and the SEO industry on best practice and guiding the industry into the future.

His research and writing on the topic has been helping brands keep on top of the search space, improve their rankings and business performance and has helped keep Moz at the top of the industry.

Moz has been at the top of the SEO chain since 2004 and is trusted by the whole SEO industry as the place to go for SEO tooling, insights and practical guidance.

Links

Where to listen