Do you HAVE to design a persona for for your voice app?
When creating a voice app, such as an Alexa skill or Google Assistant action, do you always need to design a brand persona? Sonic branding and sound design are having…
Tag: voice strategy
Voice strategy: short and long term planning
When it comes to creating a voice strategy, you need a short term plan and a long term plan. These are the words of Amazon Alexa’s Chief Evangelist, Dave…
Voice strategy advice with Amazon Alexa Chief Evangelist, Dave Isbitski
We’re honoured to be joined by Amazon Alexa Chief Evangelist, Dave Isbitski, to discuss the conversations that he’s having at C-Suite level about how brands should be approaching voice and…
Voice first sneaker drop with Nike and bridging the voice and social gap with Unilever with Nick Rovisa and Matt Lang
We’re capping off RAIN week in style by diving deep into two epic case studies from Nike and Unilever, as well as developing some new thinking on viral voice, with…
How we approach voice with Fortune 100 companies and the Kung Fu Panda Alexa skill with Greg Hedges
Greg Hedges, VP Emerging Experiences at RAIN agency, shares the secrets of how RAIN approach voice with Fortune 100 companies and talks us through how they built the Kung Fu…
4 ways to take your voice strategy to the next level
Since starting VUX World in February 2018, things in the voice assistant industry have changed. At the last MUXL London Meet-up, Design for Voice, I presented 4 things that have…
A voice design workshop blueprint for Alexa skill building
Voice design can be a challenge for those who’ve never done it. Designing an Alexa skill is completely different to designing a website or app. In this video, we run…
Meet Uma, the enterprise voice assistant, with Stephen Milner and Marcus Finley
Today, we’re joined by Ammi Systems CEO, Stephen Milner, and CTO, Marcus Finlay, to discuss voice in the enterprise and how their new voice assistant, Uma, is set to…
The 3 pillars of voice first success with RAIN’s Will Hall and Jason Herndon
This week, we’re speaking to RAIN agency’s Will Hall and Jason Herndon about how their three pillars of: strategy, creativity and technology, are leading the world’s biggest brands to…
All about Voysis and the GUI to VUI transition with Brian Colcord
Today we’re taking a close look at the Voysis platform and discussing transitioning from GUI to VUI design with VP of Design, Brian Colcord. We’ve covered plenty of voice first…