Let’s RAG and roll: the role of content in LLM applications

In this episode, we dive deep into the critical role content plays in the success of AI systems like RAG.

Generative AI is often marketed as a magical tool—just upload your data and let the model do the heavy lifting. But the reality is far from simple. Retrieval-Augmented Generation (RAG) doesn’t work without thoughtful preparation, clear strategy, and, most importantly, quality content.

Join us as we speak with seasoned content strategists and AI industry experts who have been on the frontlines of managing and optimizing knowledge bases for AI use cases. We’ll explore why the future of AI isn’t about replacing writers—it’s about empowering content designers, technical writers, and knowledge architects to create structured, optimized, and actionable information that AI can truly work with.

If you’ve ever wondered why your AI project underdelivered or how to transform legacy content into a powerful AI resource, this episode is for you.

In this episode

00:00 Introduction
01:39 Larrys, Maaike and Timo’s work background
05:38 Talking to data
10:22 Core problems
13:50 Content transformation
21:49 Technology companies perspective
33:07 Bringing together customer needs and content
41:10 The RAG bot
45:35 Tagging and meta data
51:00 New approach
53:15 Leveraging content advice
55:54 Outro

Subscribe to https://vux.world/subscribe for weekly updates on how to implement AI effectively in your organisation.