tools

All about voice analytics and Dashbot with Arte Merritt

All about voice analytics and Dashbot with Arte Merritt 1800 1200 Kane Simms

This week, we’re getting deep into voice analytics and will help you learn more about how you can understand the performance of your voice first experience.

One of the biggest benefits that technology has given us is the ability to understand. To understand whether our latest PPC campaign had an impact on sales. To understand whether our new website increased our leads. To understand whether our pricing tweak made a difference on click through rates. To understand whether our foray into Facebook is sending more traffic. To understand whether our customers are satisfied.

Tools such as Google Analytics have been providing this kind of value to website owners for years. Tracking where your users come from (Google, Facebook etc), what they do when they arrive and whether they convert are the cornerstones of understanding website performance.

What about voice analytics?

With the introduction of new mediums such as conversational chatbots and voice first applications on platforms such as Alexa and GoogleAssistant, how do you understand the performance of these things?

How do you know if your Alexa Skill or Google Action is successful? Send us your answers and you could feature on the VUX World Flash Briefing this week!

Can you apply the same rules as the web? Can you even access the same data? Is there some new metrics that matter more? And how can you use all of this to understand and improve the performance and use of your product?

Well, that’s what you’re about to find out.

In this episode

We’re speaking to Dashbot.io CEO Arte Merritt all about the conversational analytics platform and how you can understand whether your conversational experience is working for your users.

We discuss the kind of metrics Dashbot provide including:

  • No. users
  • Repeat users
  • Time per session
  • Retention
  • Sentiment analysis
  • Message funnels
  • Intent funnels
  • Top exit messages
  • AI performance
  • Goals
  • Behaviour flow
  • Conversation flow

Arte tells us some case studies of how the tool has been used to understand and then improve conversational experiences.

We discuss some of the challenges with conversational analytics and how they relate to the voice first space and we hear about where voice analytics are heading in the future.

Our guest

Arte Merritt has worked in mobile and analytics for 20 years. He built an analytics platform which he sold it to Nokia before turning his attention to fill a gap in the market when he realised that Slack didn’t have any analytics. Dashbot was born and its been serving conversational designers ever since, helping them understand and improve their chatbots and voice applications. Since its creation, Dashbot has analysed 32 billion messages and counting!

Where to listen

Links

All about BotTalk and how to run a voice first discovery workshop with Andrey Esaulov

All about BotTalk and how to run a voice first discovery workshop with Andrey Esaulov 1800 1200 Kane Simms

This week, we’re digging into how you can create an Alexa Skill using BotTalk and we give you a template for running a voice first discovery workshop, with SmartHaus Technologies CEO and BotTalk co-founder, Andrey Esaulov. read more

All about Voysis and the GUI to VUI transition with Brian Colcord

All about Voysis and the GUI to VUI transition with Brian Colcord 1800 1200 Kane Simms

Today we’re taking a close look at the Voysis platform and discussing transitioning from GUI to VUI design with VP of Design, Brian Colcord.

We’ve covered plenty of voice first design and development on this podcast. Well, that’s what the podcast is, so we’re bound to! Most of what we’ve discussed has largely been voice assistant or smart speaker-focused. We haven’t covered a huge amount of voice first application in the browser and on mobile, until now.

Mic check

You’ll have noticed the little mic symbol popping up on a number of websites lately. It’s in the Google search bar, it’s on websites such as EchoSim and Spotify are trialing it too. When you press that mic symbol, it enables your mic on whatever device you’re using and lets you speak your search term.

Next time you see that mic, you could be looking at the entry point to Voysis.

On a lot of websites, that search may well just use the website’s standard search tool to perform the search. With Voysis, its engine will perform the search for you using its voice tech stack.

That means that you can perform more elaborate searches that most search engines would struggle with. For example:

“Show me Nike Air Max trainers, size 8, in black, under $150”

Most search engines would freak out at this, but not Voysis. That’s what it does.

Of course, it’s more than an ecommerce search tool, as we’ll find out during this episode.

In this episode

We discuss how approaches to new technology seem to wrongly follow a reincarnation route. Turning print into web by using the same principles that govern print. Turning online into mobile by using the same principles that govern the web. Then taking the practices and principles of GUI and transferring that to VUI. We touch on why moving you app to voice is the wrong approach.

We also discuss:

  • Voysis – what it is and what it does
  • Getting sophisticated with searches
  • Designing purely for voice vs multi modal
  • The challenge of ecommerce with a zero UI
  • The nuance between the GUI assistant and voice only assistants
  • How multi modal voice experiences can help the shopping experience
  • Making the transition from GUI to VUI
  • The similarities between moving from web to mobile and from mobile to voice – (when moving to mobile, you had to think about gestures and smaller screens)
  • Error states and points of delight
  • The difference between designing for voice and designing for a screen
  • Testing for voice
  • Understand voice first ergonomics

Our Guest

Brian Colcord, VP of Design at Voysis, is a world-leading designer, cool, calm and collected speaker and passionate sneaker head.

After designing the early versions of the JoinMe brand markings and UI, he was recruited by LogMeIn and went on to be one of the first designers to work on the Apple Watch prior to its release.

Brian has made the transition from GUI to VUI design and shares with us his passion for voice, how he made the transition, what he learned and how you can do it too.

About Voysis

Voysis is a Dublin-based voice technology company that believes voice interactions can be as natural as human ones and are working intently to give brands the capability to have natural language interactions with customers.

Links

Check out the Voysis website
Follow Voysis on Twitter
Read the Voysis blog
Join Brian on LinkedIn
Follow Brian on Twitter
Listen to the AI in industry podcast with Voysis CEO, Peter Cahill
Read Brian’s post, You’re already a voice designer, you just don’t know it yet

Where to listen

How to create an Alexa Skill without coding with Vasili Shynkarenka

How to create an Alexa Skill without coding with Vasili Shynkarenka 1800 1200 Kane Simms


This week, we’re speaking to Storyline founder, Vasili Shynkarenka all about how you can create an Alexa Skill without coding.  read more

A deep dive into cross-platform voice development with Jan König

A deep dive into cross-platform voice development with Jan König 1800 1200 Kane Simms



Find out all about the Jovo framework that lets you create Alexa Skills and Google Assistant apps at the same time, using the same code! read more

How to build an Alexa Skill in WordPress with Tom Harrigan

How to build an Alexa Skill in WordPress with Tom Harrigan 1800 1200 Kane Simms

In this episode, we’re going to show you how you can build an Alexa Skill from right within WordPress. read more