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Opinion

When can we advertise on Alexa?

When can we advertise on Alexa? 1800 1200 Kane Simms

“When will we see advertising on Alexa?” If you’re thinking this, you’re missing the point.

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Don’t sleep on Bixby

Don’t sleep on Bixby 1800 1200 Kane Simms

Samsung has a twenty percent market share in smartphones. Obviously, we know that lots of people have Samsung smartphones.

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It’s about NLP, not voice

It’s about NLP, not voice 1800 1200 Kane Simms

 Last week, I was featured in a SoundHound article and was asked about my predictions for voice in 2020. The more you think about voice, if you look at…

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Google Assistant will replace Google Search in its entirety within 5 years

Google Assistant will replace Google Search in its entirety within 5 years 1800 1200 Kane Simms

 Here’s a prediction for you: Google Assistant will replace google search entirely within 5 years. Sooner, even. Think about it. What is Google’s ultimate aim? To find THE right…

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The dormant potential of Apple Watch

The dormant potential of Apple Watch 1800 1200 Kane Simms

I realised the dormant potential of the Apple Watch yesterday. It’s full of apps and functionality, but I never use it. I have the Dominos app, Uber, Trello, Evernote, you…

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Why aren’t more people making Google Assistant actions?

Why aren’t more people making Google Assistant actions? 1800 1200 Kane Simms

When thinking about launching an app for a voice assistant, most people, most of the time, will create an Alexa skill instead of a Google Assistant action. But why? There…

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Not so bold predictions for voice in 2020

Not so bold predictions for voice in 2020 1800 1200 Kane Simms

So, here we are. The end of 2019. And it’s time for some click bait regarding 2020 voice-first industry predictions. I told you to prepare for this a few weeks…

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Introducing ‘VTA’: Voice-to-Action

Introducing ‘VTA’: Voice-to-Action 1800 1200 Kane Simms

Introducing the VTA: Voice-to-Action which is the same as a call-to-action, only one that is served and acted on in a voice first environment.

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Siri’s biggest threat? App-le.

Siri’s biggest threat? App-le. 1800 1200 Kane Simms

Is the visual and industrial design culture at Apple hindering Siri? Is Siri actually an assistant or a voice interface? Will Siri ever reach its potential?

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It’s our job

It’s our job 1920 1080 Kane Simms

Is discoverability the main issue with voice assistant adoption? Or does it run deeper than that? And who’s job is it? Amazon’s? Google’s? Or yours?

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